Consumer behavior :
Hawkins, Del l.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, c.2007. - xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
0073101370 (book : alk. paper) 0073261548 (book & CD-ROM) 9780073101378 0071106685 9780071106689
2005054357
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973 / HAW
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, c.2007. - xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and indexes.
0073101370 (book : alk. paper) 0073261548 (book & CD-ROM) 9780073101378 0071106685 9780071106689
2005054357
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973 / HAW