Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed., McGraw-Hill international ed. - New York : McGraw-Hill Higher Education, 2013. - 642 p. ; 21 cm.
Previous ed.: Boston, Mass.; London: McGraw-Hill, 2009. Index : p. 622-642.
Includes bibliographical references.
9780071086967 007108696X
Service industries--Marketing.
Customer services.
--Text book
658.8 / ZEI
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 6th ed., McGraw-Hill international ed. - New York : McGraw-Hill Higher Education, 2013. - 642 p. ; 21 cm.
Previous ed.: Boston, Mass.; London: McGraw-Hill, 2009. Index : p. 622-642.
Includes bibliographical references.
9780071086967 007108696X
Service industries--Marketing.
Customer services.
--Text book
658.8 / ZEI