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Johnston, Mark W.

Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall. - New York : McGraw-Hill/Irwin, c.2005. - xxiv, 451 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing .

Glossary : p. 415-423. Includes Indexes. Distributer: Al-Ahram


System requirements for accompanying CD-ROM: Microsoft Windows 98/Me/NT4/2000/XP, 133 MHz processor or higher, 64MB of memory or higher, VGA or higher monitor resolution, 50MB of free hard disk space, CD-ROM drive.

ISBN: 0072983175 007289296x 0072834684 (CD-ROM) 9780072983173

LCCN: 2004042849

Subjects--Topical Terms:
Selling.
Relationship marketing.
Customer relations.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.85 / JOH