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International marketing / Philip R. Cateora ... [et al.]. - 17th ed., International student ed. - New York : McGraw Hill Education, c.2016. - xxxvi, 662 p. : ill. (col.) ; 28 cm.

Includes glossary. This International student edition is for use outside the U. S.

Includes bibliographical references and indexes.

ISBN: 9781259253065 (alk. paper) 1259253066

LCCN: 2015036297

Subjects--Topical Terms:
Export marketing.
International business enterprises.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Text book

Dewey Class. No.: 658.848 / INT