Dynamic customer strategy :

Tanner, John F.

Dynamic customer strategy : today's CRM / John F. Tanner. - 1st ed. - New York : Business Expert Press, 2014. - 156 p. : 24 cm. ill. ; - Marketing strategy collection. .

Index : p. [151]-156.

Bibliography : p. [149]-150.

9781606496961


Customer relations--Management.
Database management.



658.812 / TAN