Discovering knowledge in data :

Larose, Daniel T.

Discovering knowledge in data : an introduction to data mining, second edition / Daniel T. Larose, Chantal D. Larose. - 2nd ed. - Hoboken : John Wiley & Sons : IEEE Computer Society, c.2014. - xviii, 316 p. : ill. ; 24 cm. - Wiley series on methods and applications in data mining .

Includes bibliographical references and index.

This book provides the tools needed to thrive in today's big data world. The author demonstrates how to leverage a company's existing databases to increase profits and market share, and carefully explains the most current data science methods and techniques. The reader will "learn data mining by doing data mining". By adding chapters on data modelling preparation, imputation of missing data, and multivariate statistical analysis, the second edition remains the eminent reference on data mining. It offers an appendix on data summarization and visualization as well as extensive coverage of the R statistical programming language as well as 280 end-of-chapter exercises. --




Data mining.





006.312 / LAR