Data mining for dummies /
Brown, Meta S.
Data mining for dummies / by Meta S. Brown. - Hoboken : John Wiley & Sons, c.2014. - xiv, 382 p. : ill. ; 24 cm. - For dummies .
Index : p. [361]-382.
Includes bibliographical references.
Catching the data-mining train -- A day in your life as a data miner -- Teaming up to reach your goals -- Learning the laws of data mining -- Embracing the data-mining process -- Planning for data-mining success -- Gearing up with the right software -- Digging into your data -- Making new data -- Ferreting out public data sources -- Buying data -- Getting familiar with your data -- Dealing in graphic detail -- Showing your data who's boss -- Your exciting career in modeling -- Data mining using classic statistical methods -- Mining data for clues -- Expanding your horizons -- Ten great resources for data miners -- Ten useful kinds of analysis that complement data mining.
If you think of data as raw material, the information that you can refine can give you the power to make informed decisions. Discover how data mining can help you push your company to the top. Brown gives you common-sense steps to achieve data mining success.
9781118893173 1118893174
Data mining.
Consumer behavior--Research.
Marketing research.
Advertising--Research.
006.312 / BRO
Data mining for dummies / by Meta S. Brown. - Hoboken : John Wiley & Sons, c.2014. - xiv, 382 p. : ill. ; 24 cm. - For dummies .
Index : p. [361]-382.
Includes bibliographical references.
Catching the data-mining train -- A day in your life as a data miner -- Teaming up to reach your goals -- Learning the laws of data mining -- Embracing the data-mining process -- Planning for data-mining success -- Gearing up with the right software -- Digging into your data -- Making new data -- Ferreting out public data sources -- Buying data -- Getting familiar with your data -- Dealing in graphic detail -- Showing your data who's boss -- Your exciting career in modeling -- Data mining using classic statistical methods -- Mining data for clues -- Expanding your horizons -- Ten great resources for data miners -- Ten useful kinds of analysis that complement data mining.
If you think of data as raw material, the information that you can refine can give you the power to make informed decisions. Discover how data mining can help you push your company to the top. Brown gives you common-sense steps to achieve data mining success.
9781118893173 1118893174
Data mining.
Consumer behavior--Research.
Marketing research.
Advertising--Research.
006.312 / BRO