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Online brand communities :

Martinez Lopez, Francisco J.

Online brand communities : using the social web for branding and marketing / Francisco J. Martinez Lopez. - 1st ed. - New York : Springer international publishing ; c. 2016. - viii, 253 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 9783319248240

Subjects--Topical Terms:
Electronic commerce

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8 / MAR

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