Brand management :
Heding, Tilde.
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - 2nd ed. - Oxon ; New York : Routledge / Taylor & Francis Group, 2016. - xiv, 307 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9781138804692
Brand name products--Management.
Branding (Marketing)
658.827 / HED
Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. - 2nd ed. - Oxon ; New York : Routledge / Taylor & Francis Group, 2016. - xiv, 307 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
9781138804692
Brand name products--Management.
Branding (Marketing)
658.827 / HED