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The principles of Islamic marketing /

Alserhan, Baker Ahmad.

The principles of Islamic marketing / Baker Ahmad Alserhan, Qatar University. - Surrey, England : Burlington, Vermont : Gower Publishing Limited ; Gower Publishing Company, c.2015. - xii, 246 p. : ill. ; 25 cm

Index : p. 233-246.

Includes bibliographical references.

Pt.1, Understanding islamic marketing: Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- Pt.2, The Islamic marketing mix:
The Islamic product (tayyibat) -- Islamic pricing practices --
Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Pt.3, Issues in Islamic marketing:
Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds --
Islamic hospitality -- Islamic marketing and branding : a strategic perspective.

Covering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It identifies the features of the Islamic structure of International Marketing practices and ethics.



2015005302


Markets--Islamic countries.
Islamic countries --Commerce.



658.80088297 / ALS