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Solomon, Michael R.

Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. - 8th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 569 p. : ill. ; 28 cm.

Includes indexes. Includes student access code : My Marketing Lab. Glossary : p. 540-554.

Bibliography : p. 524-539.

ISBN: 9781292097756 1292097752

Subjects--Topical Terms:
Marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.8002373 / SOL