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Zeiser, Anne.

Transmedia marketing : from film and tv to games and digital media / Anne Zeiser. - Burlington ; Oxon : Focal Press Taylor & Francis Group, 2015. - xvii, 450 p. : ill. ; 24 cm.

American film market presents Transmedia marketing : from film and tv to games and digital media. Index : p. [431]-450.

ISBN: 9780415716116 (pbk.)

Subjects--Topical Terms:
Mass media--Marketing.
Digital media--Marketing.
Marketing--Technological innovations.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 302.230688 / ZEI