International business : the challenges of globalization /

Wild, John J.

International business : the challenges of globalization / John J. Wild, Kenneth L. Wild. - 8th ed., Global ed. - Harlow : Pearson Education Limited, c.2016. - 460 p. : ill. ; 28 cm.

Previous edition : 2014. Includes student access code inside : My management lab. Glossary : p. 437-444.

Includes bibliographical references and indexes.

9781292095042 1292095040


International business enterprises--Management.
International trade.
Globalization.





--Text book

658.049 / WIL