Online political communication : how to use the web to build consensus and boost participation /
Giansante, Gianluca.
Online political communication : how to use the web to build consensus and boost participation / by Gianluca Giansante. - Cham : Springer, c.2015. - xv, 188 p. : ill. ; 24 cm.
Includes bibliographical references.
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
9783319176161 (pbk.)
Communication in politics.
Internet--Social aspects.
Internet--Political aspects.
320.014 / GIA
Online political communication : how to use the web to build consensus and boost participation / by Gianluca Giansante. - Cham : Springer, c.2015. - xv, 188 p. : ill. ; 24 cm.
Includes bibliographical references.
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
9783319176161 (pbk.)
Communication in politics.
Internet--Social aspects.
Internet--Political aspects.
320.014 / GIA