Communication theories :
Severin, Werner J.
Communication theories : origins, methods, and uses in the mass media / Werner Severin, James Tankard. - 5th ed. - New York : Addison Wesley Longman, c.2001. - xv, 411 p. : ill. ; 24 cm.
Index : p. 401-411.
Includes bibliographical references.
0801333350 (alk. paper) 9780801333354
Mass media.
Communication.
302.23 / SEV
Communication theories : origins, methods, and uses in the mass media / Werner Severin, James Tankard. - 5th ed. - New York : Addison Wesley Longman, c.2001. - xv, 411 p. : ill. ; 24 cm.
Index : p. 401-411.
Includes bibliographical references.
0801333350 (alk. paper) 9780801333354
Mass media.
Communication.
302.23 / SEV