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Severin, Werner J.

Communication theories : origins, methods and uses in the mass media / Werner J. Severin, James W. Tankard. - 5th ed., Pearson new international ed. - Harlow : Pearson Education Limited, c.2014. - xv, 411 p. : ill. ; 24 cm.

Index : p. 401-411.

Includes bibliographical references.

ISBN: 9781292042855 (paperback) 1292042850 (paperback)

Subjects--Topical Terms:
Mass media.
Communication.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 302.23 / SEV