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Creative advertising : ideas and techniques from the world's best campaigns /

Pricken, Mario,

Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken ; translated by Mary Whittall. - New edition, revised and updated. - 255 pages : illustrations (some color) ; 29 cm

Text in English ; translated from the original German.

ISBN: 9780500287330 (pbk.)

Subjects--Topical Terms:
Advertising.
Commercial art--Technique.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 741.67 / PRI

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