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Marketing analytics :

Winston, Wayne L.

Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L. Winston. - Indianapolis : John Wiley & Sons, c.2014. - xxx, 690 p. : ill. ; 24 cm.

Index : p. 673-690.

ISBN: 9781118373439 (pbk) 111837343X (pbk)

Subjects--Uniform Titles:
Microsoft Excel (Computer file)

Subjects--Topical Terms:
Marketing research--Data processing.
Electronic spreadsheets.

Subjects--Index Terms:

Dewey Class. No.: 658.80072 / WIN

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