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Promotional strategy :

Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.] - 9th ed. - Cincinnati : Pinnaflex Educational Resources, c.2000. - xiv, 690 p. : ill. (some col.) ; 24 cm.

Index : p. 673-688.

Includes bibliographical references.

ISBN: 1893673057 9781893673052

Subjects--Topical Terms:
Marketing.
Communication in marketing.
Advertising.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8 / PRO

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