Normal view MARC view ISBD view

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 10th ed., Global ed. - [Singapore] : McGraw-Hill Education, c.2015. - xxxvi, 842 p. : ill. ; 28 cm.

"MHID 981-4575-11-9"--Title page verso. Glossary : p. 767-779.

Includes bibliographical references and indexes.

ISBN: 9789814575119 9814575119

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Text book

Dewey Class. No.: 659.1 / BEL