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Data-driven marketing :

Jeffery, Mark, 1965-

Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery. - Hoboken : John Wiley & Sons, c.2010. - xxi, 298 p. : ill. ; 24 cm.

Index : p. 285-298.

Bibliography : p. 279-283.

ISBN: 9780470504543 (cloth) 0470504544 (cloth)

Subjects--Topical Terms:
Marketing research.
Marketing--Mathematical models.
Marketing--Case studies.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.83 / JEF

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