30-minute social media marketing :
Gunelius, Susan.
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free / Thirty-minute social media marketing Susan Gunelius. - New York : McGraw-Hill, c.2011. - ix, 260 p. : ill. ; 23 cm.
Glossary : p. 250-253. Index : p. 255-260.
Bibliography : p. 254.
Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.
0071743812 (alk. paper) 9780071743815 (alk. paper)
Internet marketing.
Online social networks.
658.872 / GUN
30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free / Thirty-minute social media marketing Susan Gunelius. - New York : McGraw-Hill, c.2011. - ix, 260 p. : ill. ; 23 cm.
Glossary : p. 250-253. Index : p. 255-260.
Bibliography : p. 254.
Part I. Get started : the who, what, and why of social media marketing. What is social media marketing? ; Why are businesses using social media marketing? ; Who is doing it right and wrong? ; Warning : one size does not fit all ; Before you begin : perceptions, honesty, and giving up control -- Part II. Test the water : the where of social media marketing. Analyzing social media marketing tools ; Blogging ; Microblogging ; Social networking ; Social bookmarking and content sharing ; Audio and video ; E-books, reviews, webinars, and other social media marketing opportunities -- Part III. Dive in for 30 minutes a day : the how of social media marketing. Indirect marketing ; Brand building ; Building relationships and communities ; Word-of-mouth marketing ; Expanding reach and establishing position ; Direct marketing and promotions -- Part IV. Maintaining social media marketing momentum over the long term. Integrating with traditional marketing ; Following the rules of social media marketing ; Measuring results, testing, tweaking, and trying again ; Bringing it all together -- Appendix A. Twitter cofounder Biz Stone reflects on Twitter in 2009 -- Appendix B. Resources and help -- Appendix C. Social media marketing plan worksheet.
0071743812 (alk. paper) 9780071743815 (alk. paper)
Internet marketing.
Online social networks.
658.872 / GUN