Social marketing :
Hastings, Gerard (Professor)
Social marketing : from tunes to symphonies / Gerard Hastings and Christine Domegan. - 2nd ed. - Oxon ; New York : Routledge / Taylor & Francis Group, 2014. - xxiv, 526 p. : ill. (some col.) ; 26 cm.
Index : p. 516-526.
Includes bibliographical references.
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
9780415683722 (hardback) 0415683726 (hardback) 9780415683739 (pbk.) 0415683734 (pbk.)
2013007129
Social marketing.
Behavior modification.
--Reading book
658.8 / HAS
Social marketing : from tunes to symphonies / Gerard Hastings and Christine Domegan. - 2nd ed. - Oxon ; New York : Routledge / Taylor & Francis Group, 2014. - xxiv, 526 p. : ill. (some col.) ; 26 cm.
Index : p. 516-526.
Includes bibliographical references.
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
9780415683722 (hardback) 0415683726 (hardback) 9780415683739 (pbk.) 0415683734 (pbk.)
2013007129
Social marketing.
Behavior modification.
--Reading book
658.8 / HAS