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Product development : a structured approach to consumer product development, design, and manufacture / Anil Mital ... [et al.] - 2nd ed. - [Amsterdam] ; Oxford ; Waltham : Elsevier, 2014. - xvi, 522 p. : ill. ; 24 cm

Previous edition: Amsterdam: Butterworth-Heinemann, 2008.

Includes bibliographical references.

ISBN: 9780127999456 (hbk.)

Subjects--Topical Terms:
New products--Management.
Product design.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.575 / PRO