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Didner, Pam.

Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. - New York : Mcgraw-Hill Education, c.2015. - x, 244 p. : ill. ; 23 cm.

Index : p. 237-244.


Bibliography : p. 229-236.


ISBN: 9780071840972 (paperback : alk. paper) 0071840974 (alk. paper)

Subjects--Topical Terms:
Marketing.
Strategic planning.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.802 / DID