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Social media analytics :

Sponder, Marshall.

Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik. - New York : Mcgraw-Hill, c.2012. - xiv, 316 p. : ill. ; 23 cm.

Index : p. 307-316.
"Also available as an E-Book on BusinessBlog on facebook or on Mhprofessional.com"

Includes bibliographical references.

Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.

9780071824491 (pbk.) 0071824499


Internet marketing.
Marketing research.
Social media.





658.872 / SPO