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Customer relationship management /

Peelen, Ed.

Customer relationship management / Ed Peelen and Rob Beltman. - 2nd ed. - Harlow : Pearson Education Limited, 2013. - xix, 413 p. : ill. ; 25 cm.

Index : p. 405-413.

Includes bibliographical references.

ISBN: 0273774956 9780273774952

Subjects--Topical Terms:
Customer relations--Management.

Subjects--Index Terms:

Dewey Class. No.: 658.812 / PEE

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