Business research methods /

Blumberg, Boris.

Business research methods / Boris F. Blumberg, Donald R. Cooper and Pamela S. Schindler. - 4th ed. - Bershire ; New York : McGraw-Hill Education, c.2014. - xix, 119 p. : ill. (col.) ; 27 cm.

Index : p. 501-119. Glossary : p. 478-500.

Includes bibliographical references.

9780077157487 (pbk.) 0077157486 (paperback)


Business--Research--Methodology.





658.0072 / BLU