International business :
Cavusgil, S. Tamer.
International business : the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger. - 3rd ed., Global ed. - Harlow : Pearson Education Limited, c.2014. - 619 p. : ill. (col.) ; 28 cm.
"Authorised adaptation from the United States edition, entitled International business, the new realities, 3rd edition, ISBN 978-0-13-299126-1 by S. Tamer Cavusgil, Gary Knight and John R. Riesenberger, published by Pearson Education © 2014"--Title page verso. Includes indexes. Glossary : p. 573-578.
Bibliography : p. 579-600.
Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence.
9780273787068 (paperback) 0273787063 (paperback)
International business enterprises--Management.
658.049 / CAV
International business : the new realities / S. Tamer Cavusgil, Gary Knight, John R. Riesenberger. - 3rd ed., Global ed. - Harlow : Pearson Education Limited, c.2014. - 619 p. : ill. (col.) ; 28 cm.
"Authorised adaptation from the United States edition, entitled International business, the new realities, 3rd edition, ISBN 978-0-13-299126-1 by S. Tamer Cavusgil, Gary Knight and John R. Riesenberger, published by Pearson Education © 2014"--Title page verso. Includes indexes. Glossary : p. 573-578.
Bibliography : p. 579-600.
Foundation concepts -- The environment of international business -- Strategy and opportunity assessment -- Entering and operating in international markets -- Functional area excellence.
9780273787068 (paperback) 0273787063 (paperback)
International business enterprises--Management.
658.049 / CAV