Exploring public relations /

Tench, Ralph.

Exploring public relations / Ralph Tench, Liz Yeomans. - 3rd ed. - Harlow : Pearson Education Limited, 2014. - xxix, 565 p. : ill. (col.) ; 27 cm.

Glossary : p. 545-553.
Previous edition : 2009.

Includes bibliographical references and index.

9780273757771 (pbk.)


Public relations.





--Text book

659.2 / TEN