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Marketing research /

McDaniel, Carl D.

Marketing research / Carl McDaniel, Jr., Roger Gates. - 7th ed. - Hoboken, NJ : Wiley,2007 2007 - xxvi, 617, [58] p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references and index.

ISBN: 0471455199 - 9780471755289

LCCN: 2004266760

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / M4599

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