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Keegan, Warren J.,

Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa. - Eighth edition. Global edition. - 608 pages : color illustrations ; 28 cm

Includes glossary.

Includes bibliographical references and index.

ISBN: 1292017384 (pbk.) 9781292017389 (pbk.)

Subjects--Topical Terms:
Export marketing.
International trade.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.84 / KEE