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Consumer behavior :

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. solomon. - 11th ed., Global ed. - Harlow : Pearson Education Limited, c.2015. - 604 p. : ill. ; 26 cm.

Index : p. 579-604. Glossary : p. 565-578.

Includes bibliographical references.

ISBN: 1292017414 9781292017419

Subjects--Topical Terms:
Consumer behavior

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.8342 / SOL

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