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Avraham, Eli.

Media strategies for marketing places in crisis : improving the image of cities, countries and tourist destinations / Eli Avraham and Eran Ketter. - 1st ed. - Oxford ; Burlington : Butterworth-Heinemann / Elsevier, 2008. - xiv, 231 p. : forms, photographs, tables ; 24 cm.

Index : p. 225-231.

Bibliography : p. 211-224.

pt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice.

ISBN: 9780080557076 (ebook)

Subjects--Topical Terms:
Tourism--Marketing.
Place marketing.
Advertising media planning

Subjects--Geographic Terms:

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 338.47910688 / AVR