Destination marketing :
Pike, Steven.
Destination marketing : an integrated marketing communication approach / Steven Pike. - New York : Routledge / Taylor & Francis Group, c.2008. - xv, 406 p. : ill. ; 25 cm.
Index : p. 397-406. First edition 2008.
Bibliography : p. 371-396.
9780750686495
Place marketing.
Tourism--Marketing.
--Reading book
338.47910688 / PIK
Destination marketing : an integrated marketing communication approach / Steven Pike. - New York : Routledge / Taylor & Francis Group, c.2008. - xv, 406 p. : ill. ; 25 cm.
Index : p. 397-406. First edition 2008.
Bibliography : p. 371-396.
9780750686495
Place marketing.
Tourism--Marketing.
--Reading book
338.47910688 / PIK