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Drake, Mary Frances.

Retail fashion promotion and advertising / Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald. - New York : Ontario : Macmillan Publishing Company ; Maxwell Macmillan Canada, Inc, c.1992. - xiii, 354 p., [4] p. : ill. (col.) ; 25 cm.

Includes bibliographical references and index.

ISBN: 0023300299 9780023300295

LCCN: 91015163

Subjects--Topical Terms:
Advertising--Fashion.
Fashion merchandising.
Sales promotion.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 687.0688 / DRA