Public relations : strategies and tactics /

Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber. - 11th ed., Global ed. - Harlow, Essex : Pearson Education Limited, c.2015. - 624 p. : ill. (col.) ; 26 cm.

Index : p. 604-619.

Bibliography : p. 597-603.

1292056584 9781292056586


Public relations.





659.2 / WIL