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Essentials of marketing research :

Malhotra, Naresh K.

Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra. - Global ed. - Harlow : Pearson Education Limited, c.2015. - 432 p. : ill. (col.) ; 28 cm.

Index : p. 425-432.

Includes bibliographical references.

ISBN: 9781292060163 1292060166

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.83 / MAL

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