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Key concepts in marketing /

Blythe, Jim

Key concepts in marketing / Marketing Jim Blythe. - 1st ed., reprinted. - London : SAGE, 2014. - ix, 219 p. : charts, forms, tables ; 22 cm. - SAGE key concepts . - SAGE key concepts .

Index : p. 211-219. Reprint of the 2009 ed.

Includes bibliographical references.

ISBN: 9781847874993 (pbk.) 1847874991 (pbk.)

LCCN: 2008932105

Subjects--Topical Terms:
Marketing

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.8 / BLY

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