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The Oxford handbook of strategic sales and sales management / Strategic sales and sales management edited by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy. - 1st ed. - Oxford ; New York : Oxford University Press, 2012. - xxi, 637 p. : ill. ; 25 cm.

Index : p. 597-637.

Includes bibliographical references.

ISBN: 9780199569458 (hardback) 9780199664610 (pbk.) 0199664617 (pbk.)

Subjects--Topical Terms:
Marketing--Management.
Sales management.

Subjects--Index Terms:

Dewey Class. No.: 658.8 / OXF