Business model generation : a handbook for visionaries, game changers, and challengers /

Osterwalder, Alexander.

Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design Alan Smith ; editor and contributing co-author Tim Clark ; production Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries. - Hoboken : John Wiley & Sons, Inc, c.2010. - 278 p. : ill. (col.) ; 19 cm.

Includes bibliographical references.

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.

9780470876411


Business planning.
New business enterprises.
Strategic planning.



--Reading book

658.4012 / OST