International business : the challenges of globalization /

Wild, John J.,

International business : the challenges of globalization / John J. Wild, University of Wisconsin, Madison, Kenneth L. Wild, University of London, - Seventh edition. Global edition. - 473 pages : illustrations (color) ; 28 cm

Glossary : p. 443-450. Student access code inside : my management lab ; ISBN 0273787241-9780273787242.

Includes bibliographical references and index.


9780273786979 (pbk.) 0273786970 (pbk.)


International business enterprises--Management.
International trade.
Globalization.





658.049 / WIL