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Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 11th ed., Global ed. - Harlow, United Kingdom : Pearson Education Limited, c.2013. - [Various pagings] : ill. (col.) ; 28 cm. - Always learning .

Includes appendixes. Includes glossary. Includes index. Includes student access code inside : my marketing lab-ISBN 0273767240,9780273767244.

Includes bibliographical references.

ISBN: 9780273767183 (pbk.) 0273767186 (pbk.)

Subjects--Topical Terms:
Marketing--Textbooks

Subjects--Index Terms:

Index Terms--Genre/Form: --Text book

Dewey Class. No.: 658.8 / ARM