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Marketing management and information technology /

Fletcher, Keith, 1948-

Marketing management and information technology / Keith Fletcher. - 1st ed. - New York, United States : Prentice Hall International, 1990 - xii, 364 p. : chart, forms, tables ; 24 cm.

Includes indexes.

Includes bibliographical references.

ISBN: 0135565073 (pbk) 9780135565070

Subjects--Topical Terms:
Marketing research
Marketing--Management

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.802 / FLE

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