European casebook on principles of marketing /

European casebook on principles of marketing / edited by Jim Saker and Gareth Smith. - 1st ed. - London : Prentice Hall, 1997 - xiv, 258 p. : ill. ; 24 cm. - European casebook series on management .

Includes index.

Includes bibliographical references.

0132276534 (pbk) 9780132276535

96016019


Marketing--Case studies--Europe



--Reading book

658.80094 / EUR

© BUE Library 2020