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Arens, William F.

Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 14th ed., International student ed. - New York, United States : McGraw-Hill Irwin ; c.2013. - xxxix, 722 p. : ill. ; 28 cm.

Includes Indexes. Includes appendix.

Includes bibliographical references.

ISBN: 9780071318389 (pbk.) 0071318380 (pbk.)

Subjects--Topical Terms:
Advertising.

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 659.1 / ARE