Normal view MARC view ISBD view

Renvoise, Patrick

Neuromarketing : understanding the "buy button" in your customer's brain / Patrick Renvoise and Christophe Morin. - Nashville, United States : Thomas Nelson, c.2007 - xii, 244 p. : ill. ; 24 cm.

Bibliography : p. 237-239.

ISBN: 9780785226802 9781595551351 (IE)

LCCN: 2007029695

Subjects--Topical Terms:
Neuromarketing
Marketing--Psychological aspects.
Consumers' preferences.
Neuropsychology

Subjects--Index Terms:

Index Terms--Genre/Form: --Reading book

Dewey Class. No.: 658.80019 / REN