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Strategic brand management :

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - Fourth edition. Global edition. - 590 pages : illustrations (color), portraits (chiefly color) ; 28 cm

Includes bibliographical references and index.

ISBN: 9780273779414 (paperback) 0273779419 (paperback)

Subjects--Topical Terms:
Brand name products--Management.

Subjects--Geographic Terms:

Subjects--Index Terms:

Dewey Class. No.: 658.827 / KEL

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