Marketing Today's Fashion /

Mueller, Carol Stewart.

Marketing Today's Fashion / Carol Stewart Mueller, Eleanor Lewit Smiley. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall Education, Career & Technology, c1995. - xiv, 402 p., [8] p. of plates : ill. (some col.) ; 25 cm.

Rev. ed. of: Marketing today's fashion / Helena de Paola. 2nd ed. 1986.

Includes bibliographical references (p. 388-389) and index.

0130430013 9780130430014

94017476


Fashion merchandising.



687.0688 / MUE