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Ethical Marketing / Patrick E. Murphy ... [et al.]. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2005. - xxi, 266 p. ; 23 cm. - Basic ethics in action .

Includes bibliographical references (p. 248-257) and index.

Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.

ISBN: 0131848143 9780131848146

Subjects--Topical Terms:
Marketing--Moral and ethical aspects.

Subjects--Index Terms:

Dewey Class. No.: 174.96588 / ETH